Award submissionCloud Castles

Introduction

Intro
While Digital Insight Games (DIG) is a new player, it’s comprised of gaming veterans who saw that as gaming entered its Web3 era, the focus was on Web3 capabilities, instead of actual game play. They set out to change all of that with their new title, Cloud Castles. The launch of this first game was essential so we worked with them to create an immersive website that would give people a glimpse into the game and build excitement around the launch.

Concept
With a game so visually stunning and rich in lore there were so many conceptual directions we could take this site. We ultimately landed on a concept that was evocative of the world they were creating. Rather than use traditional navigational elements, we used Cloud Castle’s storyline, namely the islands, as navigational elements. To do so, we needed to push the boundaries of what is possible in 3D on a browser, from the explosion upon entry, to the islands and statues, everything had to be carefully considered and balanced to ensure beauty without compromising performance.

Each island serves as a gateway into other mini experiences. Users can learn more about the Lore, see get a glimpse into the impressive battle arenas and understand the game creatures and how they evolve. DIG had gorgeous concept art for use to work with, and to make the work come alive, we animated the each of the stills to really immerse the users in the game. To further this experience, we worked with artists to create specialized sound, music and voice-over used throughout the site.