Strategy

"What does your music taste actually look like?"

Solution

The answer comes in the form of a 3D avatar. Yours to keep - yours to share.

We created a web app that gives every user a uniquely sensory experience. ‘See Yourself in Sound’ is designed to generate a vibrant, one-of-a-kind avatar for every visitor.

1. Each character is crafted in real-time by:
2. Analyzing your Spotify sound profile and aligning your overall mood and energy levels to all the aspects of a 3D character: texture, shapes, body movement and more.
3. Visitors without Spotify can still generate their own avatar via a fun, emoji-driven process.
4. After your 3D character is generated, it can be shared with the world via link or a video that’s created just for you.

Results

TBD