Introduction

Simple Things offers the most advanced security system in the world. It is the simplest solution for smart home and building automation.

And, because everyone can do with a little more less, the branding and website design had to be minimalist, curated and subtle. A brand and design system that bridges lifestyle benefits and product features. Aesthetics and functionality.

Because we know best things are the Simple Things.

Concept

The website concept was built around 24-hours of simple things. How would the brand and the product fit into your everyday lifestyle and needs? Why is it useful? What would it look like? Where would it fit in? From the 24-hour experience to the stylized lifestyle and product photography, this was at the heart of the design and user experience.