The highlight(er) of the year

Athletes all over the world look forward to Strava’s Year in Sport campaign, and this year was no different. Imagine tracing the exhilarating journey of your favorite sports moments with the fluidity of a map polyline, while infusing them with the vibrant flair of a highlighter's vivid strokes. With these physical strokes you’re calling your own plays and setting visible goals, motivating yourself and visualizing future achievements. Every sprint, jump, race and victory dance comes alive in a burst of electrifying color, emphasizing everything you’ve accomplished while continually looking to break your own personal bests.

The app

The in-app experience is tailored to each Strava Athlete (user) and visualizes their training activities and stats from 2023. By combining clever animations with striking visuals we create an engaging and entertaining story for each athlete.