Introduction
About
Jigsaw is a unit within Google that researches threats to open societies, and builds technology, products
and tangible methods that inspire scalable solutions. Info Interventions is a collection of four of these
experiments specifically created to help people build information resilience at critical moments in their
online journey.
We created a campaign and site to share the experiments with people that either work with or are affected by
misinformation, violent extremism, toxic language, and manipulation. The experience is happening in an
environment where abstract dominos are falling until they hit an experiment to illustrate how various
threats to open societies are being halted through each of the four impactful interventions against:
False information
Accuracy Prompts ask individuals to consider the veracity of content by providing bite-sized media literacy
tips, reminding them to think twice before engaging with false information.
Violent extremism
The Redirect Method is aimed at those who’re most vulnerable to recruitment by violent extremist groups. The
program works by redirecting individuals to content that refutes extremist narratives.
Toxic language
Authorship Feedback leverages Perspective API – a tool that uses artificial intelligence to detect toxic
language – to provide real-time feedback when a written comment might be perceived as offensive. This gives
the individual a chance to reconsider before publishing it online.
Online manipulation
Prebunking is a technique to preempt manipulation attempts online. By forewarning people and equipping them
to spot and refute misleading arguments, they gain resilience to being misled in the future.
Goal
Our goal was to bring awareness to the different Jigsaw initiatives and share them with people and
organizations that work with various threats to democracies.
Results & Impact
Our campaign reached 3.5M users of our target audience whilst helping to drive efficient awareness and
traffic to the important initiative. It was key for us to reach decision makers to be able to make the
biggest difference, and the majority of the awareness came from job titles like founder, CEO, account
executive and co-founder. Today, many more organizations and individuals now have the knowledge and
effective tools to counter some of the biggest threats to democracies that we’re facing in the world.